BRAND IDENTITY & LOGO DESIGN

Brand Identity is an important aspect of any business, organization, church, event, or campaign. Everyone recognizes the Nike "swoosh" or the Chevrolet "bowtie". Those brands have created an identity that spans all demographics and reaches large audiences. The continuity of their brand strengthens their company's reputation and notoriety and enables effective advertising and marketing. Does your company have that iconic name, logo, or tagline that allows customers and clients to recognize them instantly? Have they developed a relationship with that identity?

Forty Marketing and Media can help you establish and build your brand identity. We are able to assist you with all aspects of developing that identity, including:

• Company Name – Your company's name can say a lot about not only what you do, but who you are. We will help you develop a moniker that reflects your company while setting it apart from your competitors.
• Logo Design – Marketing is a very visual medium, especially in the technological world of today. Our team will work with you to develop a logo and imagery that distinguishes your company or organization. We'll assist you in choosing the right symbols, colors, and typography to create the ideal logo for your organizaiton.
• Taglines – Many business and company names lend themselves to taglines, or mottos, that become as iconic as the logo. Nike's swoosh has an identity, but it's tagline of "Just Do It" conveys the same message. Both are part of a strong brand identity that keeps their company at the forefront of their consumers' minds.

Brand Identity is a key and integral part of any organization's success. Whether a political campaign, a business, or an event, a strong identity can help entrench the organization in the minds and decisions of it's clients and customers. Forty can work with you to develop all the aspects of your brand identity and get you on the road to success.